Personal Branding Photoshoot – Lisa, Life Coach

Understanding the Vision

Luxwerk Photography recently had the pleasure of working with Lisa, a life coach looking to revamp her business presence and social media imagery. Lisa wanted photos that showcased her as a friendly, approachable, and strong professional, while still reflecting her warm “mom” vibe. She needed images that could work across her website, social media, and marketing materials, helping her connect visually with her clients and communicate her personal brand.

Before the shoot, we consulted with Lisa to fully understand her vision. This included discussing the type of look she wanted, the message she wanted to communicate, and the type of locations that would best support her brand identity. By aligning on style, tone, and content, we ensured the photoshoot would create images that were authentic, professional, and versatile.

Choosing the Perfect Location

To bring Lisa’s vision to life, we selected Rose Cottage in Midland as the shoot location. This beautifully remodelled 1930s cottage features a modern French country style, making it an ideal backdrop for lifestyle and branding photography. The soft light, airy interiors, and charming outdoor spaces provided numerous opportunities to create a variety of images, from professional portraits to candid lifestyle shots.

The cottage setting helped convey a sense of approachability and warmth while maintaining a professional atmosphere. Shooting both indoors and outdoors allowed us to capture different moods and textures, giving Lisa a versatile collection of photos to use across her marketing channels.

Capturing Authentic Moments

The photoshoot included both posed and natural moments to bring Lisa’s personality to life. We focused on capturing her in genuine interactions, relaxed poses, and expressive moments that communicate confidence and approachability. Her son even joined for a few shots, adding a relatable and heartfelt touch to the imagery.

By combining candid moments with planned shots, we ensured Lisa had a diverse portfolio of images for her branding needs. These images not only highlight her as a capable professional but also reflect her personal warmth and authenticity.

Why Professional Branding Photography Matters

Personal branding photography is more than just headshots. It’s about telling a story through images, establishing trust with potential clients, and giving businesses a consistent visual identity. At Luxwerk, we take the time to understand each client’s goals, scout locations, style the shoot, and direct images that align with their brand personality.

From planning to delivery, our process ensures that every image is polished, professional, and ready to use across multiple platforms. A well-executed branding session can elevate a personal or business brand, making it easier to attract the right audience and stand out in a crowded marketplace.

Bringing Your Brand to Life

If you’re looking to refresh your personal or business brand, Luxwerk can help create professional images that capture your personality and vision. Check out some of our other branding work, including DJ Harry press shots and Connolly Dental business branding photos, and see how we can bring your story to life.

Whether it’s a small business, personal brand, or larger team, our branding photography provides professional, authentic, and versatile images to help your business grow and connect with your audience.